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The Friday Focus

by John Ragon

Every Friday, I help SMB entrepreneurs and marketers grow their business with 1 key SEO strategy or tactic designed to help you reach more clients with less effort. If you're a professional service provider or soloprener, you'll love this newsletter.

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⚡️ Friday Focus 90: Underdog SEO

Friday Focus #90 Hi Reader! Hope this week's been a good one for you! Let's dig in. How to Build a Content Strategy to Challenge Industry Leaders Today, I'm going to show you the 3 most important (and highly overlooked) aspects of your content marketing strategy. Small businesses and startups upset industry leaders everyday — when they focus on the right things. Unfortunately, most SMBs are still copying the same SEO tactics leaders in their industry are using (and losing miserably). SMB...

8 days ago • 3 min read

Friday Focus #89 Hey Reader, This year is turning into an all-out race to the bottom of the marketing barrel. Thankfully, this is a major opportunity for you (if you can resist the FOMO). 4 Types of Marketing Content AI Tools Can’t Build The talking heads on social media have convinced many entrepreneurs that more content is always better—and we’re scared silly of getting overtaken by AI. Influencers tell us we need a continual content flow to stay current, but what is that doing for your...

2 months ago • 4 min read

Friday Focus #86 Hey Reader, The Friday Focus took a break this summer, so thanks for sticking around. Here's why – My wife gave birth to our 6th child, Elias Theodore Ragon, last week! Everyone is healthy, full of joy, and much without sleep, haha. Things have been a little busy and I don't regret pausing the newsletter (my typos would have greatly increased!). So, thanks for sticking with me! Adding more kids to our tribe has forced me to re-think and re-focus on what really matters in a...

8 months ago • 4 min read

Friday Focus #87 Hey Reader, I hope you had a great 4th of July! My crew enjoyed quite a few hot dogs and fireworks in the North Carolina mountains—always a fun time. 🇺🇸 If you are new to The Friday Focus, welcome. I'm thankful you're here! Let's dig in. If you have a public office or service address, then you need to register it with Apple Business Connect ASAP. It’s completely free and can be completed in less than 30 minutes. How to Get Your Business Found on Apple Maps Apple Business...

11 months ago • 1 min read

Friday Focus #86 Hi Reader! Did you know the average local business profile is found 157 times via direct search each month, and 852 times through discovery searches (in Google Business)? That’s 1,009 searches per month. Today, we’re going to learn one of the key ways to help you beat average. Let’s build your Google Business posting strategy. 👇 Best Google Business Post Ideas If you want the right people to find you on Google Business, then you need to build a doable posting strategy and...

12 months ago • 4 min read

Friday Focus #85 Hi Reader! Remember when we talked about doing the simple things really well last week? If you're a local business, then you need to start with your Google Business profile. I'm serious—it's free, simple, and often ignored by other local service businesses. Let's dig in. 👇 How to Get Found on Google Business To get your Google Business profile found by new clients, you're going to need a handful of things. You can set up your profile (formerly Google My Business) without even...

almost 1 year ago • 3 min read

Friday Focus #84 Hey Reader, Most of us complicate our marketing a little too much. It's tempting to chase after the next shiny object so hard that we forget to get the basics right—really right. That's what's going to matter in the 2023 world of AI. Everything about AI writing and design is about building more, and building faster. But, more isn't always better. AI tools can be helpful, but only when used by a skillful human brain. Let's stay focused on what really moves the needly for your...

about 1 year ago • 2 min read

Friday Focus #83 Hey Reader, Happy Friday! Time and money are limited when you’re building a business. Let’s talk about how to get the best return on your website content. 👇 How to Produce SEO Content that Drives Sales Most SEO consultants will tell you to go after high-volume keywords in your content marketing and SEO efforts because of the traffic potential. That's a great way to waste your marketing budget. Don't get sucked in! The simple truth is that you should prioritize lower-volume,...

about 1 year ago • 4 min read

FRIDAY FOCUS #75 Hi Reader! I'm taking our son, Asher, to his first Supercross race this year—and I can't wait for him to see some of this: Excellent work Simon Cudby (and Eli Tomac)! Here are a few notes, resources, and tools to help you re-focus and level up your business next week. 19 Most Commonly Use Pricing Strategies If you're like me (human), setting your pricing for clients and new projects can be one of the most stressful decisions in your business. Here's a list of 19 pricing...

over 1 year ago • 2 min read

FRIDAY FOCUS #74 Hi there, Reader, I hope you're doing well! Here are a few notes, resources, and tools to help you re-focus and hit a new stride in your business next week. 1. Crucial Next Steps for Your Redesigned Website. A friend of mine is about to launch their updated WordPress site, and asked what steps they needed to do now. Here is what I recommended: Use Rank Math to build 301 redirects and connect any pages that have a new URL link. Don't loose that SEO juice! Submit your new XML...

over 1 year ago • 1 min read
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