Friday Focus #87

Hey Reader,

I hope you had a great 4th of July! My crew enjoyed quite a few hot dogs and fireworks in the North Carolina mountains—always a fun time. 🇺🇸

If you are new to The Friday Focus, welcome. I'm thankful you're here!

Let's dig in.

If you have a public office or service address, then you need to register it with Apple Business Connect ASAP. It’s completely free and can be completed in less than 30 minutes.

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How to Get Your Business Found on Apple Maps

Apple Business Connect

Earlier this year, I helped a financial consultant with their Google Business Profile and kept hitting a wall.

We couldn’t get access to edit the business profile and were stuck with an old New Jersey address. I hounded the Google Business support team for over 4 months, to no avail. We tried using other email accounts. We tried creating profiles with a different name.

We eventually fixed the issue, but I also found out Apple had recently upgraded their old Apple Maps platform to something much more helpful for local business owners. The Apple Business Connect dashboard is simple and easy to use (in true Apple fashion).

They approved the location for my client in less than 24 hours!

Your Google Business Profile is definitely a vital part of your local rankings, but it’s no longer the only player in town.

Here are a few of the key benefits you get with Apple Business Connect:

1. Get found on Apple Maps.
2. Control how people see your business (logo, photos, contact info, description, hours, etc.).
3. Share limited-time offers and announcements.

​Optimizing your Apple Business Connect profile can significantly improve your chances of getting noticed by the right clients. By following a few key strategies and best practices, you can make sure your profile stands out from the crowd and drives more leads and sales.

Here's a quick how-to guide to help you out with that. 👇

How to Claim & Optimize Your Apple Business Profile

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5 Links to Keep You Focused 🎯

Here are 40 stats to help you learn how to use local reviews to build your business.

​The 8 most important types of keywords for your SEO strategy.​

Many startups begin with a marketing team of one—and still hit home runs. Here’s how you can overtake bigger content marketing teams. (AI not required)

Have you ever noticed your to-do list just gets longer every day? Timeboxing is a much more effective way to run your work hours.

How to use events to grow your website’s authority in the eyes of Google (local, national, and global).

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Thanks for reading this week.

Hit reply and let me know what SEO and content marketing challenges you're facing right now. I'd love to point you in the right direction and cover it in an upcoming issue.

Stay focused,

John